Hierarchies of Effects and Elaboration Likelihood Model (ELM)

When little Jennie asked her mother in the laundry room,

Little Jennie: Mom, they say on TV that "Sudsy Wudsy" is the best brand for detergent.

Mother: That's just advertising, Jennie. Everybody advertises that their detergent is the best.

Little Jennie: Then, how do you know which brand is really best?

Mother: You don't! You just buy the one with the best ad you like most.

According to a hierarchy of effects, there are three different hierarchies. Those are:

High involvement

Low involvement

Zajonc's hedonic (experiential) hierarchy

Question (A) - Based on the concept of "hierarchy of effects," specify and elaborate clearly which hierarchy listed above is best described the purchasing decision for the detergent made by the mother by using the three components (ABC) of an attitude. Discuss and explain by showing the hierarchical order of three components (ABC) in a correct sequence. (5 points)

Question (B) - From the above conversations between Little Jennie and her mother, discuss and determine how the purchasing decision for the detergent was made by the mother based on the elaboration likelihood model (ELM). Specify in your answer which route of the ELM the information is processed through. (5 points)

***Discuss, elaborate, and answer the question separately in sub-questions (A) and (B)***