High Elec. Company is an online telecommunication company. The company is a well-known internationally that has a high market share size and is growing with the time within its high developing environment. They are providing an excellent and cost-effective products and services to be the worlds most customer-centric company, where customer can find and discover anything they want online at a great price. They aim to introduce existing products into a new market and promote a profitable and sustainable business activity that meets the customers needs. This will enhance the company accountability and their role in the social responsibility.

Information Technology is treated as a corporate resource and the control of the systems gets permeated into the hands of line managers who seamless flow of information to strengthen the decision gets making process. Information systems take up the role of an enabler and not just a facilitator. IT/IS dept becomes partners of users in data management. Applications reflect real information needs and strategic planning of IT/IS becomes important.

The company perceiving very strategic importance for the IS especially those for Marketing trend analysis and Online-Call Center are considered as one of the main factors influencing their success and playing a vital strategic role in sustaining the company competitive advantage. Based on that most of their system are online and require real time information process. There is a high risk of a tangible loss of business if one or more systems fail for a minute. However, Factory Management System, SCM and Financial Management Systems are critical for enhancing the productivity of the business processes. So, the company is planning to add new functionalities in these systems that are promising major processes and services improvements and will close the gaps in their services and process performance.

The IT in the company is segmented around the business units and functional areas. As such all IT resources both hardware and software are decided in one place and distributed based on the needs around the company. Each business units have their own IT that is controlled and managed locally by expertise in the field. However, one-point for IS planning is promoted for more proactive and strategic planning. The CIO and the executive management expect to provide technological leadership in the management and distribution of information and create a framework for identifying technology-related projects that provide the company with the highest return on investment by aligning the IT organization with the business strategy of the company.

1. Identify the following:
   1. The company mission
   2. In what industry does the company compete (Industry definition)?
   3. Companys Core Value
   4. SISP goal or objectives
2. Use Ansof (1957) model to identify the different strategic options in such situation and select the most appropriate strategic option for the company and explain it briefly.
3. As the Director of IT you need to:
   1. Justify this situation based on the planning environment
   2. Clarify to the top management how such situation can help in deciding planning tools and approach that are appropriated for planning IS in their company by adopting Sullivan (1985) model.
4. To lead the market and be the first, top management at the company start to think about the strategic role of IT. Hence, as IT director, you need to work with your team to plan for SIS that can be used for sustaining the company competitive advantage and leading the market. To do so you need to adopt Ward(1987) - Top down Aligning for IS and business strategic SISP approach- by conducting the different steps of Ward (1987) and identify the appropriate analysis in each step to recognize the best IS strategic direction for the company.