high street fashion chain Zara has announced that all of its collections will be made from 100% sustainable fabrics before 2025. Inditex which was named the world's largest apparel company this year by Forbes brands, including Zara Home, Massimo Inditex which was named the world's third largest apparel company this year by Forbes - said its other brands, including Zara Home, Massimo Dutti and Pull&Bear, will also follow suit. The commitment to a more responsible future was made on Tuesday at its annual shareholders' meeting and makes Zara, which accounts for 70% of Inditex's group sales, the first international high street store to make such a commitment, reports WWD. It is one of several ambitious targets to be announced. By 2025, 80% of the energy consumed in Zara's headquarters, factories and stores will be from renewable sources and its facilities will produce zero landfill waste, the company said. By 2023, it promised, the viscose used will also be 100% sustainable. Pablo Isla, the chief executive of Inditex, said: "We need to be a force for change, not only in the company but in the whole sector. "We are the ones establishing these targets: the strength and impulse for change is coming from the commercial team, the people who are working with our suppliers, the people working with fabrics. It is something that's happening inside our company." The group was named the most sustainable retailer by the Dow Jones sustainability index from 2016 to 2018, and is owned by Spain's richest man, Amancio Ortega. Isla insisted this week that despite Inditex's presence on nearly every main high street around the world "the opposite of a fast-fashion company", adding: "We operate with a different model. We make our own patterns, work with our own factories, keep low levels of inventory, have local sourcing and manufacturing and don't have promotions in stores." We make our own patterns, work with our own factories, keep low levels of inventory, have local sourcing and manufacturing and don't have promotions in stores." Last year, annual sales grew 3% to 26.1bn. culture and mandatory environmental targets for brands turning over more than 36m a year, caused outrage. The government's report Fixing_ Fashion also proposed a nationwide ban on incinerating or sending to landfill clothes that can be reused or recycled. The government said it would consider the proposals by 2025, saying: "We believe that positive approaches are required to find outlets for waste textiles rather than simply imposing a landfill ban." Task: read through the case study about "Zara" and answer ALL5 questions below Once all questions are answered, please submit on Turnitin on EduOasis December 10th 2020 before 12:00 pm Marks 15. 1. The article explains how Zara is approaching a new environment friendly way of designing clothes. Based on what you've read, choose two types of market segmentation which Zara is trying to target. Explain how these market segmentations relates to the brand. (3 marks) 2. Explain the concept of competitive advantage. How would Zara have as a competitive advantage over similar clothing brands? (3 marks) 3. List all four of product classifications. Which of the product classification does Zara fit in best and why? (3 marks) 4. What is the branding position which Zara is taking by transforming into 100% sustainable clothing? Identify the product benefits and values. (3 marks) 5. If you are working as marketing manager of the company, what would you do to attract the customers? Build brand preference? (3 marks) Please answer this