High-end Ltd. revenue has been stagnating in recent times. As a means of increasing its revenue, the company=s management is considering expanding its customer base. At a recent workshops, the Managing Director of the company came into contact with the concept of customer lifetime value (CLTV). He would like to utilise this concept to test the feasibility of the expansion plans. The firm thus hired a marketing consultant to prepare some estimates for the hotel. Below are the estimates prepared by the consultant:

No. of customers the campaign would attract 2,000

Yearly retention rates:

Year 1	Year 2	Year 3	Year 4	Year 5
60%	75%	80%	90%	100%

Acquisition costs (per customer): $1,000

Desired rate of return: 20%

It will run for one year (Year 0)

The Present Value Interest Factors (PVIF) based on a 20% rate of return:

	Year 0	Year 1	Year 2	Year 3	Year 4	Year 5
PVIF (20%)	1.000	0.833	0.694	0.579	0.482	0.402

The consultant also indicated to management that she expected all the operating revenue and costs patterns to be the same for these acquired customers as for those already serviced. Based on historical patterns the average guest spends 10 nights at the hotel and pay $80 per night. Historically, costs per guest are 40% of revenue and this is expected to continue.

Based on the above information management of High-end Ltd. asked you to calculate the per customer CLTV in dollars and give a brief recommendation concerning the feasibility of the program.