Highland Farms is a Canadian-based farm product retailer and wholesaler. The market expansion of Highland Farms is in Spain.

1. Explain why you chose Spain?
2. There are different ways to enter Spain. Discuss the different options and explain how we will enter the Spain . (example, franchise, acquisition).
3. Identify the gap of Highland Farms in the market in Spain. Explain the potential for growth, is there some evidence that consumers in the foreign country will purchase your product?
4. Discuss the competitive advantage of the Highland Farms.