Question
Highlight some of the issues associated with brand marketers losing control over brand meaning. Are there any benefits to companies intervening to control the conversations
Highlight some of the issues associated with brand marketers losing control over brand meaning. Are there any benefits to companies intervening to control the conversations taking place in social media? Why or why not?
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
