Highlight the key words of the discussion and give your respond you are agree or not?

Discussion

A.

A service is an act of labor or a performance that does not produce a tangible commodity and does not result in the customer's ownership of anything. Its production may or may not be tied to a physical product. There are four service characteristics: intangibility, inseparability, perishability, and variability. Services are intangibility in nature. For that, I would like to focus on my post on the intangibility characteristic. Intangibility means that services can not be seen, tasted, felt, heard, or smelled before they buy. The examples of this type of characteristic are many. However, the most obvious example is the flight trip. The passenger would not feel or see the service before he buys and be on the plane.

B.

It is essential for every company that provides a service or products to focus on what could maximize the benefits with the lowest cost. The most effective strategy to achieve that is by contracting with different companies as an outsourced. Plenty of industries are using outsourced like the telecom industry, tourism industry, etc. the services that most firms hire outsourced company is usually customer service, accountant, etc.

C.

As a marketer, I believe it is crucial to take customer feedback seriously, respond to it and make it public after the end of the service. Once the customer feels essential by responding to his feedback or opinion, he will have loyalty to the company that is providing the service, even if he is not completely satisfied with the service. "People deserve to be treated with respect." In addition, people often trust companies that make their customers' experiences available to the public. I believe that this method is one of the most successful ways to market both services and products. In addition, I think that technology could be involved in providing an excellent experience to the customer. One of the examples related to using technology to provide better service to the customer is the auto-reply. From personal experience, I found this kind of service is crucial, and it could save the customer time by providing him with what he needs in a short time. I found this kind of service in many types of firms, such as banks like Bank of America, telecom companies like AT&T, etc.