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Hilary is the manager of a restaurant that wants to implement a customer reward and loyalty program. She is considering hiring Resurgence Inc., which develops

Hilary is the manager of a restaurant that wants to implement a customer reward and loyalty program. She is considering hiring Resurgence Inc., which develops and executes this type of program for retailers. Resurgence Inc. is a company that focuses on
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increasing perceived value.
building brand awareness.
customer relationship management.
building brand associations.
increasing brand equity.

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