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Hill & Levene Schools of Business Given how a target market perceives value, how should HLSB's brand be categorized and positioned? What should their brand
Hill & Levene Schools of Business Given how a target market perceives value, how should HLSB's brand be categorized and positioned? What should their brand persona be
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Entrepreneurship
Authors: Andrew Zacharakis, William D Bygrave
5th Edition
1119563097, 9781119563099
