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Hilton Hotels wants to attract people to their newly built hotel in Toronto, planned to open in 2022. Using the 4 segmentation bases ( Demographic,

Hilton Hotels wants to attract people to their newly built hotel in Toronto, planned to open in 2022. Using the 4 segmentation bases (Demographic, psychographic, behavioral and geographic) how you would you segment the market? Be specific in describing each variable. Based on your suggestions, what do you think is the most important segmentation base for the success of the new hotel and why?


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