history is unique ' What they need: 39' to better be at story telling [better at telling their story] 39' Need to be more concrete about the process towards market orientation ' lQuestions: I? How can they relate better to their customers while at the same time being able exploit efciencies from a global value chain? Integrated or not. I? Entering new markets? 15* Recent market expansion 9* China I? Is it feasible to invest in new markets, increase marketing efforts 8.: optimize a global value chain? -} all at the same time? ' Strategy for the future needs to go hand in hand with ECCD's philosophy of integrating the value chain from cow to shoe