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Hit or Miss Sports is introducing a new product this year. If its see-at-night soccer balls are a hit, the firm expects to be able
Hit or Miss Sports is introducing a new product this year. If its see-at-night soccer balls are a hit, the firm expects to be able to sell 43,800 units a year at a price of $61 each. If the new product is a bust, only 21,300 units can be sold at a price of $50. The variable cost of each ball is $27 and fixed costs are zero. The cost of the manufacturing equipment is $6.09 million, and the project life is estimated at 12 years. The firm will use straight-line depreciation over the 12-year life of the project. The firm's tax rate is 35% and the discount rate is 12%. |
a. | If each outcome is equally likely, what is the expected NPV? (Round your answer to the nearest dollar.) | |
NPV $ |
Will the firm accept the project? | ||
The firm will (Click to select)acceptreject the project. |
b. | Suppose now that the firm can abandon the project and sell off the manufacturing equipment for $5.49 million if demand for the balls turns out to be weak. The firm will make the decision to continue or abandon after the first year of sales. Does the option to abandon change the firm's decision to accept the project? | |
NPV $ | ||
If the company has option to abandon, the project should be (Click to select)acceptedrejected. |
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