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Hofstede considers culture as the collective programming of the mind, which makes it necessary to look at the attitudes, beliefs, and values. Give marketing related
Hofstede considers culture as "the collective programming of the mind," which makes it necessary to look at the attitudes, beliefs, and values. Give marketing related example of Pakistan or any other country, and explain how these attributes are so important
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
