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HOG www . harley - davidson.com In the first half of 2 0 1 0 , Harley - Davidson opened its first five dealerships in

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www.harley-davidson.com
In the first half of 2010, Harley-Davidson opened its first five dealerships in India. High
import tariffs of 90 percent on motorcycles historically kept Harley out, but the growing
upper class in India now warrants Harley opening dealerships there.
Harley-Davidson announced in April 2009 that it will shed an additional 300 to 400
hourly jobs in the 20092010 timeframe, on top of the 1,100 jobs it previously planned to
eliminate during that period. Its stock declined from 48.05 per share to 9.78 per share in
the time period March 8,2008 to March 7,2009, although a recent surge put the stock
price at 19.45 as of April 27,2009. Harley is closing several facilities and has indicated its
motorcycle sales decreased 13 percent during the first two months of 2009. However,
Harley has continued to remain profitable throughout the economic crisis, although its
second quarter 2009 profits declined 91 percent. For that quarter, Harleys U.S. sales fell
35 percent while non-U.S. sales dropped 18 percent.

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