Holcomb Corporation, a U.S. firm, signs a contract with MontBec, a Canadian firm, to give Mont Bec the right to use Holcomb's trademark in restaurants in Canada. This is a direct exporting. b. a distribution agreement. O c. licensing O d. a joint venture QUESTION 46 Global Enterprise Corporation, a U.S. firm, wishes to participate, but limit its involvement, in Middle Eastern markets. Global Enterprise empowers Alem, Ltd., a United Arab Emirates firm, to enter into contracts in certain countries on Global Enterprise's behalt This is a. licensing O b. a distribution agreement. c. indirect exporting. d. an agency relationship