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Holiday Toys manufactures and distributes its products through more than 1 0 0 0 retail outlets. In planning production levels for the coming winter season,
Holiday Toys manufactures and distributes its products through more than retail outlets. In planning production levels for the coming winter season, Holiday must decide how many units of each product to produce prior to knowing the actual demand at the retail level. For this years most important new toy, Holidays marketing director is expecting demand to average units per retail outlet. Prior to making the final production decision based upon this estimate, Holiday decided to survey a sample of retailers in order to develop more information about the demand of the new product. Each retailer was provided with information about the features of the new toy along with the cost and the suggested selling price. Each retailer was asked to specify an anticipated order quantity. Sample data Orders on BB
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