Holliman Veterinary Hospital has considered advertising on the radio and in newspapers in their community, but now has contacted you about the possibility of developing a better Web presence. HVH is located in an area of about a half million people; there are many other veterinarians, so competition for clients can be fierce. The hospital's current "website" consists of a homepage created on a free template, some random photos, and minimal information such as the address, phone, and email contact.

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