Question
Holly's Home Goods is analyzing the profitability of three segments: furniture, decor, and kitchenware. The financials are: Segment Revenue Direct Costs Furniture $600,000 $360,000 Decor
Holly's Home Goods is analyzing the profitability of three segments: furniture, decor, and kitchenware. The financials are:
Segment | Revenue | Direct Costs |
Furniture | $600,000 | $360,000 |
Decor | $150,000 | $90,000 |
Kitchenware | $70,000 | $40,000 |
Holly is considering converting the kitchenware area into an expanded furniture area.
Required: a. Determine the necessary increase in the furniture segment margin to maintain Holly’s Home Goods’ current income. b. Identify other considerations Holly should evaluate before deciding to eliminate the kitchenware area to expand furniture.
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