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Peter's Pet Palace evaluates the profitability of three segments: pet supplies, grooming, and boarding. The financials are: Segment Revenue Direct Costs Pet Supplies $500,000 $300,000

Peter's Pet Palace evaluates the profitability of three segments: pet supplies, grooming, and boarding. The financials are:

Segment

Revenue

Direct Costs

Pet Supplies

$500,000

$300,000

Grooming

$200,000

$120,000

Boarding

$80,000

$50,000

Peter is considering converting the boarding area into an expanded pet supplies area.

Required: a. By how much must the pet supplies segment margin increase to maintain Peter’s Pet Palace’s current income? b. Discuss other factors Peter should consider before deciding to eliminate the boarding area to expand pet supplies.

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