Home Depot targets the Professional segment $($e$.$g$.$ contractors, builders etc$)$ because they spend a significant amount of money in their stores compared to individual consumers. They are using what basis of segmentation:

Word Bank: Ego, monetary risk, psychographic, physical risk, demographic, social risk, geographic, functional risk, behavioral, Super Ego, psychological risk, Ikea Effect, Classical Conditioning, Linked Prosperity, Id$,$ J$.$N$.$D$.$