Home Gradebook / LDR/307T: Leaders... [M Question 1 - Wk 6 - Apply: Case... Wk 5 - Apply: Case Exercise: Case 11... D Saved Help Save & Exit Submit Case Exercise: Cirque du Soleil Part 1 of 3 The following questions are based on key symptoms (both favorable and unfavorable) at Cirque du Soleil and underlying causes that affect the key symptoms as described in the case. In addition, there is a general question on solutions that also addresses the causes. Each multiple choice and short answer question number under Key Symptoms corresponds to the same question number under Underlying Causes (e.g., Question 3 under Key Symptoms 1 corresponds to Question 3 under Underlying Causes 1). Before beginning this exercise you will need to read the Cirque du Soleil case. Key Symptoms 1 Please answer the following multiple choice questions. 1. What was Guy Laliberte's goal with Cirque? O He wanted to showcase several individual acts featuring star performers. O He wanted to focus solely on aerial acrobatics. O He wanted to create compelling storylines with thoughtful dialog and emotional music. O He wanted to create a circus without a ring or animals. O None of these is true. 2. After much success from 1984 to 2006, what happened to Cirque du Soleil between 2006 and 2011? O Demand at its original locations dropped by over 40%. O Five of its 14 new shows were closed early. It saw total revenues drop by $350 million. Insurance premiums were more than doubled, causing the company to report its first ever annual loss. O All of these are correct. Mc Hillfirst ever annual loss. O All of these are correct. 3. What happened to Cirque du Soleil's revenues from 2012 to 2013? O Revenues dropped from $1 billion to $850 million. O Revenues grew from $850 million to $1 billion. O Revenues doubled from $500 million to $1 billion. O Revenues were cut in half from $1 billion to $500 million. O None of these is correct. 4. How did CEO Daniel Lamarre plan to change the amount of revenue the company derived from its Cirque-branded shows? O He planned to increase company revenue from these shows from 60% to 80%. O He planned to reduce company revenue from these shows from 65% to 40%. He planned to increase company revenue from these shows from 40% to 85%. O He planned to reduce company revenue from these shows from 85% to 60%. None of these is correct. Mc Graw HillHome P Gradebook / LDR/307T: Leaders... M Question 2 - Wk 5 - Apply: Case.. Wk 5 - Apply: Case Exercise: Case 11 ... Saved Help Save & Exit Submit 2 Case Exercise: Cirque du Soleil Part 2 of 3 The following questions are based on key symptoms (both favorable and unfavorable) at Cirque du Soleil and underlying causes that affect the key symptoms as described in the case. In addition, there is a general question on solutions that also addresses the causes. Each multiple choice and short answer question number under Key Symptoms corresponds to the same question number under Underlying Causes (e.g., Question 3 under Key Symptoms 1 corresponds to Question 3 under Underlying Causes 1). Before beginning this exercise you will need to read the Cirque du Soleil case. Underlying Causes 1 Please answer the following multiple choice questions. 1. What did Guy Laliberte do when promoting Cirque? O He made sure that each show had a headliner with a recognizable name. O He refused to buy Internet or television ads, saying that they cheapened the art of Cirque. O He let word of mouth do most of the promotion for him and only put up billboards in front of permanent shows. O He was careful to promote the show as a whole. O None of these is correct. 2. What is one reason why the company saw its first ever show failures in the late 2000s? O Customers tired of the repeated performances. O The cost of adding new acts greatly exceeded the revenues brought in by new customers. O For the first time the company was booking events in rural locations. Its audiences did not understand the differences between the various shows carrying the Cirque brand. O None of these is correct. Mc Graw Hillcarrying the Cirque brand, O None of these is correct, 3. What caused Cirque du Soleil's profits to drop from $1 billion to $850 million from 2012 to 2013? Increased salary costs for performers and reduced attendance at shows. O A rise in the venue rental costs in major locations. Higher ticket prices resulting in a vast reduction in attendance. The rising costs of new shows and an increase in the number of early flops. None of these. 4. After 2013, what was the executive team's plan for future growth? O Diversifying into noncircus enterprises. O Placing emphasis on growing mini-shows in suburban areas. O Conducting surprise performances in public venues around the world. O Leasing out its performers to other entertainment corporations. None of these. Mc Graw HillHome (@ Gradsbook / LDR/307T Leaders.. Question 3 - Wk 6 - Apply: Case.., Wk 5 - Apply: Case Exercise: Case 11 ... Saved Help Save & Exit Submit 3 Required information Case Exercise: Cirque du Part 3 of 3 Soleil The following questions are based on key symptoms (both favorable and unfavorable) at Cirque du Soleil and underlying causes that affect the key symptoms as described in the case, In addition, there is a general question on solutions that also addresses the causes. Each multiple choice and short answer question number under Key Symptoms corresponds to the same question number under Underlying Causes (e.g., Question 3 under Key Symptoms 1 corresponds to Question 3 under Underlying Causes 1). Before beginning this exercise you will need to read the Cirque du Soleil case. What are the potential challenges facing Laliberte and Cirque in the future? (Check all that apply.) Check All That Apply Culture fit of their acquisitions with their existing organization. Changing from a circus company to an entertainment company. Inability to find performers with the requisite circus skills. Loss of Guy Lalibert's majority ownership. Mc