HomeCo is a retailer that buys towels from a textile wholesaler for $180.00 per case of 12 and sells them to final customers for $30 each. The towels HomeCo purchases originate from a manufacturer in Pakistan who sells them to the textile wholesaler for $120.00/case of 12. If HomeCo cuts decides to cut out the wholesaler and purchase direct from the Pakistan manufacturer how much will they improve their margin dollars for each towel?