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HomeGrown Company HomeGrown Company is a chain of grocery stores that are similar to indoor farmer's markets, providing fresh, local produce, meats, and dairy products

  1. HomeGrown Company

    HomeGrown Company is a chain of grocery stores that are similar to indoor farmer's markets, providing fresh, local produce, meats, and dairy products to consumers in urban areas. HomeGrown is considering opening several stores in a new city, and has proposals from three contractors (Alpha, Beta, and Gamma companies) who would like to provide buildings for the new stores.

    The amount of expected revenue from the stores will depend on the design of the contractor. For example, if HomeGrown decides on a more open floor plan, with less shelf space for products, revenue would be lower overall. However, if HomeGrown decides on a very crowded floor plan, it may lose customers who appreciate a more open feel.

    As the project manager for HomeGrown, you are responsible for deciding which if any of the proposals to accept. HomeGrown's minimum acceptable rate of return is 20%. You receive the following data from the three contractors:

    Proposal Type of Floor Plan Initial Cost if Selected Residual Value
    Alpha Very open, like an indoor farmers market $1,472,000 $0.00
    Beta Standard grocery shelving and layout, minimal aisle space 5,678,900 0.00
    Gamma Mix of open areas and shelving areas 2,125,560 0.00

    You have computed estimates of annual cash flows and average annual income from customers for each of the three contractors' plans. You believe that the annual cash flows will be equal for each of the 10 years for which you are preparing your capital investment analysis. Your conclusions are presented in the following table.

    Proposal Estimated Average Annual Income (after depreciation) Estimated Average Annual Cash Flow
    Alpha $313,094 $351,145
    Beta 272,019 475,608
    Gamma 527,245 592,819

    Method Comparison

    Compare methods of capital investment analysis in the following table to begin your evaluation of the three capital investment proposals Alpha, Beta, and Gamma. You decide to compare four methods: the average rate of return, cash payback period, net present value, and internal rate of return methods.

    Average Rate of Return Method Cash Payback Method Net Present Value Method Internal Rate of Return Method
    Considers the time value of money

    YesNo

    YesNo

    YesNo

    YesNo

    Does not consider the time value of money

    YesNo

    YesNo

    YesNo

    YesNo

    Easy to compute

    YesNo

    YesNo

    YesNo

    YesNo

    Not as easy to compute

    YesNo

    YesNo

    YesNo

    YesNo

    Directly considers expected cash flows

    YesNo

    YesNo

    YesNo

    YesNo

    Directly considers timing of expected cash flows

    YesNo

    YesNo

    YesNo

    YesNo

    Assumes cash flows can be reinvested at minimum desired rate of return

    YesNo

    YesNo

    YesNo

    YesNo

    Can be used to rank proposals even if project lives are not the same

    YesNo

    YesNo

    YesNo

    YesNo

    Question Content Area

    Average Rate of Return

    You begin by trying to eliminate any proposals that are not yielding the companys minimum required rate of return of 20%. Complete the following table, and decide whether Alpha, Beta, and/or Gamma should be eliminated because the average rate of return of their project is less than the company's minimum required rate of return.

    Complete the following table. Enter the average rates of return as percentages rounded to two decimal places.

    Proposal Estimated Average Annual Income Average Investment Average Rate of Return Accept or Reject
    Alpha $fill in the blank 99109c0d405703a_1 $fill in the blank 99109c0d405703a_2 fill in the blank 99109c0d405703a_3%

    AcceptReject

    Beta fill in the blank 99109c0d405703a_5 fill in the blank 99109c0d405703a_6 fill in the blank 99109c0d405703a_7

    AcceptReject

    Gamma fill in the blank 99109c0d405703a_9 fill in the blank 99109c0d405703a_10 fill in the blank 99109c0d405703a_11

    AcceptReject

    Question Content Area

    Cash Payback Method

    Youve decided to confirm your results from the average rate of return by using the cash payback method.

    Using the following table, compute the cash payback period of each investment. If required, round the number of years in the cash payback period to a whole number.

    Proposal Initial Cost Annual Net Cash Inflow Cash Payback Period in Years
    Alpha $fill in the blank c2395001af8803a_1 $fill in the blank c2395001af8803a_2 fill in the blank c2395001af8803a_3
    Beta fill in the blank c2395001af8803a_4 fill in the blank c2395001af8803a_5 fill in the blank c2395001af8803a_6
    Gamma fill in the blank c2395001af8803a_7 fill in the blank c2395001af8803a_8 fill in the blank c2395001af8803a_9

    Question Content Area

    Net Present Value

    Even though youre fairly certain that your evaluation and elimination is correct, you would like to compare the three proposals using the net present value method, and get some data about the internal rate of return of the proposals, each of which are expected to generate their respective annual net cash inflows for a period of 10 years.

    Compute the net present value of each proposal. You may need the following partial table of factors for present value of an annuity of $1. Round the present value of annual net cash flows to the nearest dollar. If your answer is zero enter "0". For the net present value, if required, use the minus sign (-) to indicate a negative amount.

    Present Value of an Annuity of $1 at Compound Interest (Partial Table)
    Year 10% 20%
    1 0.909 0.833
    5 3.791 2.991
    10 6.145 4.192
    Alpha Beta Gamma
    Annual net cash flow $fill in the blank fc1eef001012002_1 $fill in the blank fc1eef001012002_2 $fill in the blank fc1eef001012002_3
    Present value factor fill in the blank fc1eef001012002_4 fill in the blank fc1eef001012002_5 fill in the blank fc1eef001012002_6
    Present value of annual net cash flows $fill in the blank fc1eef001012002_7 $fill in the blank fc1eef001012002_8 $fill in the blank fc1eef001012002_9
    Amount to be invested fill in the blank fc1eef001012002_10 fill in the blank fc1eef001012002_11 fill in the blank fc1eef001012002_12
    Net present value $fill in the blank fc1eef001012002_13 $fill in the blank fc1eef001012002_14 $fill in the blank fc1eef001012002_15

    Question Content Area

    Final Questions

    After reviewing all your data, answer the following questions (1)-(3).

    1. What can you say about each proposal?

    Proposal Internal Rate of Return
    Alpha

    = 20%< 20%> 20%

    Beta

    = 20%< 20%> 20%

    Gamma

    = 20%< 20%> 20%

    2. What can you say about these proposals?

    a. HomeGrown would be breaking even (i.e., profit = 0) if Alphas proposal is chosen.

    b. Only Gammas proposal is yielding more than HomeGrowns minimum desired rate of return.

    c. Gammas proposal is the only proposal that would be acceptable to HomeGrown.

    abca and bb and c

    3. Which proposal is the best choice for HomeGrown given the data collected?

    AlphaBetaGamma

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