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HomeGrown Company is a chain of grocery stores that are similar to indoor farmer's markets, providing fresh, local produce, meats, and dairy products to consumers

HomeGrown Company is a chain of grocery stores that are similar to indoor farmer's markets, providing fresh, local produce, meats, and dairy products to consumers in urban areas. HomeGrown is considering opening several stores in a new city, and has proposals from three contractors (Alpha, Beta, and Gamma companies) who would like to provide buildings for the new stores.

The amount of expected revenue from the stores will depend on the design of the contractor. For example, if HomeGrown decides on a more open floor plan, with less shelf space for products, revenue would be lower overall. However, if HomeGrown decides on a very crowded floor plan, it may lose customers who appreciate a more open feel.

As the project manager for HomeGrown, you are responsible for deciding which if any of the proposals to accept. HomeGrown's minimum acceptable rate of return is 20%. You receive the following data from the three contractors:

Proposal

Type of Floor Plan

Initial Cost if Selected

Residual Value

Alpha Very open, like an indoor farmers market $1,472,000 $0.00
Beta Standard grocery shelving and layout, minimal aisle space 5,678,900 0.00
Gamma Mix of open areas and shelving areas 2,325,760 0.00

You have computed estimates of annual cash flows and average annual income from customers for each of the three contractors' plans. You believe that the annual cash flows will be equal for each of the 10 years for which you are preparing your capital investment analysis. Your conclusions are presented in the following table.

Proposal

Estimated Average

Annual Income

Estimated Average

(after depreciation)

Annual Cash Flow

Alpha $291,014 $351,145
Beta 272,019 475,608
Gamma 582,719 654,469

Compare methods of capital investment analysis in the following table to begin your evaluation of the three capital investment proposals Alpha, Beta, and Gamma. You decide to compare four methods: the average rate of return, cash payback period, net present value, and internal rate of return methods.

Average Rate of Return Method

Cash Payback Method

Net Present Value Method

Internal Rate of Return Method

Considers the time value of money
Does not consider the time value of money
Easy to compute
Not as easy to compute
Directly considers expected cash flows
Directly considers timing of expected cash flows
Assumes cash flows can be reinvested at minimum desired rate of return
Can be used to rank proposals even if project lives are not the same

please answer the compare methods, thank you!

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