Homepages are more difficult to test than landing page due to the sheer volume of elements. tro False What makes a good value proposition? O content that is below the fold and extensively descriptive it lists all the features and benefits of the product as well as what you get from working with the company a prize that is worth a lot so individuals want to click the call-to-action a statement focusing on many different aspects of why someone would want to engage in business with your company something that is pain-focused and specifically describes the benefit of working with your company