=+For all media we think in press releases. We write press releases for the big idea. What's

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=+For all media we think in press releases. We write press releases for the big idea. What's the press going to write about?

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The Copywriter S Toolkit The Complete Guide To Strategic Advertising Copy

ISBN: 978-1405199537

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Authors: Margo Berman

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Question Posted: Sep 24, 2024 06:01 AM

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=+For all media we think in press releases. We write press releases for the big idea. What's the press going to write about?
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=+Let the idea drive the media, not the media drive the idea. It's purifying. What are you trying to say? What can this campaign do to get attention? Rather than what kind of ad can I do for Domino's?
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=+For all media we think in press releases. We write press releases for the big idea. What's

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The Copywriter S Toolkit The Complete Guide To Strategic Advertising Copy

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