Homework Assignment 6 - Ego vs Eco: a Tale of two Businesswomen

Elizabeth Anne Holmes is a former American businesswoman who founded and was the CEO of Theranos, a now-defunct health technologycompany. Theranos soared in valuation after the company claimed to have revolutionized blood testing by developing testing methods that could use surprisingly small volumes of blood, such as from a finger prick.By 2015, Forbeshad named Holmes the youngest and wealthiest self-made female billionaire in America, on the basis of a $9-billion valuation of her company. The next year, following revelations of potential fraud about Theranos' claims,Forbeshad revised its published estimate of Holmes' net worth to zero, and Fortunehad named her one of the "World's Most Disappointing Leaders." (Source: Wikipedia).

Eileen Fisher was given a vision 40 years ago to pioneer sustainable fashion. Like many dreams, it looked and felt wildly unrealistic. She only had $350 to develop this vision. Using the most eco-preferred materials, supporting organic farmers, and with an economic model that gives 40% of the company to 1,200 employees, she drove Eileen Fisher, Inc. to just under a half a billion dollars in sales. Then without warning, the pandemic brought sales and production to a screeching halt."(Source: Sounds True).

Please address the following tasks:First,watch carefully the videos below.

https://www.youtube.com/watch?v=ta1DqI4xDRw (On Elizabeth Holmes).

https://innermba.soundstrue.com/eileenfisherwebinar/player/ (Interview to Eileen Fisher).

Second, state your two most important takeaways for each. To do so, please use the concepts and tools in the graph below which is taken from the Power Point file Theory U.

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