Homework Calculations/Exercises - TV C F G H Monk Evening News Survivor Reach - net number of target persons exposed at least once to a message o In the chart above, 4 out of 10 persons viewed Monk (40%) - How many persons were exposed to Evening News? Survivor? Out of the total universe of 10 people, how many were exposed, or reached, by any of the 3 programs? . Suppose Client A can only afford to buy Monk and Evening News. What's the reach for this shortened schedule? (how many of the above 10 persons) . Frequency - While many of the target population above had at least one opportunity for exposure, some had more (i.e., were more frequently exposed). Of the 10 persons above: . Who could be considered a heavy viewer, and why? Who was a light viewer