Homework: Ch $06$ Marketing Metries $2$

Part $1$ of $3$

Points: $0$ of $10$

Question list

Analytics Mini Case: Evaluating Awareness, Knowledge, and Attitude Across Geographic Markets

You are the brand manager for a small, but successful, quick service restaurant called "Hot Dawg, its Hot Dogs!" You specialize in$...$ wait for it$...$ hot dogs. To date, you have been very successful in your regional market. So successful, in fact, that you are looking to expand your operations to a nearby region soon. While there are many factors that must go into this decision, one factor you'd like to assess is how people in those markets assess "Hot Dawg, its Hot Dogs!"

Question $1$

You hired a local research company to survey residents of four nearby markets. Within each market, the company asked people a series of survey questions. Using those questions, the marketing research company distilled the results into the following metrics.

Click the icon to view the metrics.

Click the icon to view the data for each of the potential markets.

Which region would benefit from a campaign getting the word out about "Hot Dawg, its Hot Dogs!"?

with corresponding "Overall Awareness" percentage value of $\%.($Round to one decimal place.$)$

Help me solve this Ask my instructor