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Homework: Ch 1 Marketing by the Numbers Save 1 of 1 (1 complete) v HW Score: 50%, 0.5 of 1 pt Score: 0.5 of 1
Homework: Ch 1 Marketing by the Numbers Save 1 of 1 (1 complete) v HW Score: 50%, 0.5 of 1 pt Score: 0.5 of 1 pt % Metrics 1.1 :8 Question Help Assume that a customer shops at a local grocery store spending an average of $250 a week, resulting in a retailer profit of $40 each week from this customer. Assuming the shopper visits the store all 52 weeks of the year, calculate the customer lifetime value if this shopper remains loyal over a 10-year life span. Also assume a 4 percent annual interest rate and no initial cost to acquire the customer. The customer yields $ 2080 per year in profits for this retailer. (Round to the nearest dollar.) The customer lifetime value i ound to the nearest dollar.)
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