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Homework: Ch 1 Marketing by the Numbers Save Score: 0 of 1 pt 1 of 1 (0 complete) HW Score: 0%, 0 of 1 pt
Homework: Ch 1 Marketing by the Numbers Save Score: 0 of 1 pt 1 of 1 (0 complete) HW Score: 0%, 0 of 1 pt Metrics 1.1 Question Help Assume that a customer shops at a local grocery store spending an average of $250 a week, resulting in a retailer profit of $30 each week from this customer. Assuming the shopper visits the store all 52 weeks of the year, calculate the customer lifetime value if this shopper remains loyal over a 10-year life span. Also assume a 4 percent annual interest rate and no initial cost to acquire the customer. The customer yields $ per year in profits for this retailer. (Round to the nearest dollar.) Homework: Ch 1 Marketing by the Numbers Save Score: 0 of 1 pt 1 of 1 (0 complete) HW Score: 0%, 0 of 1 pt Metrics 1.1 Question Help Assume that a customer shops at a local grocery store spending an average of $250 a week, resulting in a retailer profit of $30 each week from this customer. Assuming the shopper visits the store all 52 weeks of the year, calculate the customer lifetime value if this shopper remains loyal over a 10-year life span. Also assume a 4 percent annual interest rate and no initial cost to acquire the customer. The customer yields $ per year in profits for this retailer. (Round to the nearest dollar.)
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