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Honda Motor Company is considering offering a $ 2 , 1 0 0 rebate on its minivan, lowering the vehicle's price from $ 3 0

Honda Motor Company is considering offering a
$2,100
rebate on its minivan, lowering the vehicle's price from
$30,800
to
$ 28,700.
The marketing group estimates that this rebate will increase sales over the next year from
39,600
to
56,800
vehicles. Suppose Honda's profit margin with the rebate is
$6,600
per vehicle. If the change in sales is the only consequence of this decision, what are its costs and benefits? Is it a good idea? Hint: View this question in terms of incremental profits.
Question content area bottom
Part 1
The cost of the rebate will be
$enter your response here
million. (Round to one decimal place.)

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