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Honda Motor Company is considering offering a $2,200 rebate on its minivan, lowering the vehicle's price from $30,000 to $27,800. The marketing group estimates that
Honda Motor Company is considering offering a $2,200 rebate on its minivan, lowering the vehicle's price from $30,000 to $27,800. The marketing group estimates that this rebate will increase sales over the next year from 38,200 to 53,100 vehicles. Suppose Honda's profit margin with the rebate is $6,930 per vehicle. If the change in sales is the only consequence of this decision, what are its costs and benefits? Is it a good idea? Hint: View this question in terms of incremental profits. The cost of the rebate will be I million. (Round to one decimal place.) The benefit of the rebate will be $ million. (Round to one decimal place.) Is it a good idea? (Select from the drop-down menu.) Offering the rebate look attractive
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