Hong Kong$$s Baleno is the chosen brand for this term. Baleno, was founded in $1981,$ is a famous firm in Hong Kong.

Taking the role as a marketing consultant of Baleno, you are asked to identify and suggest different strategies to extend the product$/$service life cycle of Baleno. These might include the ways to modify the product$/$service$($s$),$ to change the market$($s$)$ served or to reposition the product$/$service$($s$)$ in order to meet the changing needs and wants of the consumers and to differentiate from competitors. You are required to visit one of Baleno$$s outlets and based on your experience to provide the recommendations.

Students are advised to collect relevant information from various sources $($e$.$g$.,$ library, electronic databases, Internet search engines, newspapers and magazines etc.$)$ related to the given company and the suggested strategies. Each student is required to suggest at least two different strategies and provide supports for each strategy with the following considerations:

a$.$Whether there is sufficient demand for the product$/$service suggested in the strategy

b$.$ Whether the strategy matches with the marketing objectives

c$.$ Whether the company possesses the expertise and resources to implement the strategy

d$.$ Whether the product$/$service suggested can differentiate from compet