HOSP 2415: HOSPITALITY SALES AND ADVERTISING

Group Project Outline - Marketing Audit and Advertising Plan

Part 1 Marketing Audit

1. A basic property analysis of Pan Pacific Hotel Vancouver, listing perceived strengths and weaknesses of the property, number of rooms, services the hotel offers, restaurants, spas, and ratings.

2. competitive analysis of two other local hotels with Pan Pacific Hotel Vancouver, done in a comparative grid that would be part of your 'competitive set', comparing the number of meeting rooms, number of guestrooms, pet policy, parking prices, room rates for similar dates, style of restaurant and BCAA diamond ratings. Do not use other hotels from the class list for your competitive set.

(Group 1 - Fairmont Pacific Rim Vancouver

Group 2 - Wedgewood Hotel Vancouver

Group 3 - Fairmont Hotel Vancouver

Group 4 - Shangri La Hotel Vancouver

Group 5 - Rosewood Hotel Georgia

Group 6 - Sheraton Wall Centre Hotel Vancouver

Group 7 - Hilton Vancouver Downtown) 3. A marketplace analysis of Vancouver, analyzing how its demographics, festivals, any unique local government regulations, common recreational hobbies, and local businesses could affect the hotel's operation