Hospitality businesses such as hotels, resorts and spas typically have "experience" attributes, meaning that consumers usually cannot accurately evaluate the quality of these businesses until they have consumed their services. However, customer reviews (yelp.com, google reviews, trip advisor reviews, etc.) have made it possible for customers to have a fairly good idea about the quality of the service providers before they purchase and consume the services. Thus, reviews have added "search" attributes to hospitality businesses. O True False 4