"Hospitality comes in many different forms ranging from condominiums through to resorts and conference centres to guesthouses, homestays, visiting friends and relatives, Airbnb, restaurants and bars. It is the hospitality industry that provides the welcome and delivers the food, flavours and local colour of the destination. As a result, it is important that the industry has a good strategic fit with the destination providing appropriate products for the visitor" (Cooper 2021, 212 - see 'Introduction' to chapter).