Hotel Brand; The Red Collection

1.Give an example of an effective use of price discrimination for your brand. Support your reasons for thinking that it is a good example.

2.What other pricing strategies do you think your brand needs to implement (Identify at least 2: these should come from the "existing product pricing strategies" only.)? Explain why (must be supported with evidence).

3.Among the different factors that affect your brand's price-demand relations, which factor do you think affects your brand and target market the most? Explain why. (The six different factors are: Unique value effect, Substitute awareness effect, Business expenditure effect, End-benefit effect, Total expenditure effect, Price quality effect.)

4.Reference list