Hotel industry

Reputation management

The hotels and the hospitality industry as whole continues to be shaped by emerging technologies. The demand in the industry has been transformed and so is the customer behavior. The changes witnessed have a major impact on the marketing concept of the business. The topic selected for this discussion isreputation managementin an environment where social networks continue to shape customer behavior. In context, reputation is what the customers say about the business through online reviews, photos, and comments posted on social networks. TripAdvisor, Facebook and Instagram are the most actively used social networks where the customers give reviews about the business. Regardless of the industry, maintaining a good reputation is key for the business because it is a marketing concept that can enhance the growth of the business. The hospitality industry is in fact the most delicate industry when it comes to reputation. Most of the customers will always seek reviews online before making bookings for their destinations. Therefore , even one negative review can adversely damage the reputation of the business.

Why its is important

Maintaining a good reputation is good marketing tool for a business in the hospitality industry. With the increase in the use of electronic check-ins in major hotels, online reviews will be key indicators of good destinations. Any negative review about the business will damage the reputation of the business and the customers will opt for other better alternatives. In this regard, the best way to address this situation is to make sure that all the needs of the customers are met. Besides, all the feedback from the customers should be given adequate attention and all their grievances addressed to get them satisfied. If they give good reviews about the business, many potential clients will undoubtedly flock the hotel business in search for excellent services based on the reviews.

Explanation:

Reputation management is great tool in the hospitality industry. A good reputation is a marketing tool that enhances the success of the business. With the emergence of new technologies, electronic check-ins will increase, and the online reviews will be needed by the customers before making their bookings.

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