Hotel Name: Hotel Casa del Mara California

The student needs to act as a member of their sales & marketing team. When preparing this they will identify a fictional prospective client in the company's local area to help. It is extremely important that you research your target audience for guest segmentation and check what's trending in your market. They will take into account all of the seven 7Ps of marketing for the hotel Four Seasons Firenze.

Provide a PowerPoint, as if they were presenting this to their prospective client. Must contain the following: Each P will have its own slide.

1. Product
2. Price
3. Place
4. Promotion
5. People
6. Process
7. Physical Evidence

Each slide will need to contain 2-3 points per P along with 2-3 photos per P.