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Hotel Name : Shangri-La Vancouver (Note : Please answer each question step by step.) Part A: Loyalty Program Is the hotel part of a Loyalty

Hotel Name : Shangri-La Vancouver

(Note : Please answer each question step by step.)

Part A: Loyalty Program
  • Is the hotel part of a Loyalty Program? What is the name of the program?
  • What are the different levels of membership for the hotel's loyalty program
  • What benefits do the members receive at the different levels?
  • How do members earn points?
  • How can members redeem points? Give some examples.
  • Are there other ways to earn points other than making purchases at the hotels? Why would loyalty programs want guest to earn points in other places?
Part E: Competitor Hotels
  • What are the 3 closest hotels to yours - indicate their name, distance (in km) from your hotel and describe how they would compare
  • Do you consider these hotels to be the main competition for your property? Describe the reasons for your answer (hotel rate, services etc). If not, what other 2 hotels are likely to be the best competition for your property in the area.
  • Based on your online searches, other hotels were probably suggested to you - did they match the closest hotels or were there others?

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