HOTS Strategic Business Report

The five-year contract of a hotel (on the HOTS software) with the property owner has now expired and the manager is attempting to make the case to secure a renewal of the contract for their services for the next five years based on the 5-year performance to date.

Drawing on the situation that the hotel was in when the current manager took it over, critically evaluate their plans for the last five years and how well they realised them in the marketplace, and, most importantly, your proposed plans for the hotel for the coming five years.

For this assessment, the manager must critically evaluate the implemented strategies, plans and actions of the last five years and provide justifications for all business recommendations for their hotel (used in the HOTS) to move forward. Application of theoretical models and other theories from your whole course is imperative. The arguments must be supported by credible academic resources.

Note: The need to make an objective case is essential, so a wholly positive report will come across as unbelievable. Use examples of planning and outcomes that might not have gone as planned to highlight how the managers learned and adapted to the market. Also showing the critical thinking throughout the report in the assessment of the applied strategy, this will allow the managers recommendations to be built on strong objective grounds. Graphs should be used but are not included in the word count.

Please utilise academic research throughout the report, appropriately referenced in APA 6 style.

Please write a HOTS Strategic Business Report in the format below:

1.0 EXECUTIVE SUMMARY

2.0 TABLE OF CONTENTS

3.0 BUSINESS CASE:

3.1 INTRODUCTION

3.2 Review of marketing campaigns,

3.3 Renovation schedule

3.4 Extra facilities schedule

3.5 Review of staffing levels,

3.6 Staff training,

3.7 Justification of level of service

3.8 Menus and suppliers

4.0 RECOMMENDATIONS

5.0 CONCLUSION

6.0 REFERENCE LIST (APA 6 format, minimum 1O appropriate references)

CRITICAL NOTE: Just presenting graphs is not enough. There is a need to discuss what the graphs reveal and the implication(s) for the hotel.