How a company chooses to advertise is ultimately of no real consequence to anyone but them.

$2.$ George Hamilton$$s $$Extra Crispy$$ KFC commercial is part of an advertising campaign.

$3.$ The Rob Riggle commercials are considered advergaming because they play during football games and are targeting football fans.

$4.$ Airing fried chicken commercials during football games is a wise move for KFC as that timeslot has a large reach.

$5.$ The rumor that $$Kentucky Fried Chicken$$ had to legally change their name to $$KFC$$ because of the use of mutant chicken parts was a public relations nightmare.