Question
How an athlete or sports organization analyze their social media presence (Twitter, Facebook, Instagram etc.). How active is the subject on social media? What does
How an athlete or sports organization analyze their social media presence (Twitter, Facebook, Instagram etc.).
How active is the subject on social media?
What does this presence do to enhance/compromise the subject's brand and personality?
In what ways does the social media content entice sports fans to consume sports?
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
