Question
How and why does pricing something at .99 work? Why price at .95? Isn't this giving up profit? Why does Wal-Mart price at .88? Is
- How and why does pricing something at .99 work?
- Why price at .95? Isn't this giving up profit?
- Why does Wal-Mart price at .88? Is this wise or foolish?
Our book tells us that in B2B buying, there are many people who may influence a purchase decision. There can be users, influencers, buyers, deciders, and gatekeepers (see page 155). Who do you think is most important in these decisions? Who do you think is least important in these decisions?
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Integrated Marketing Communications Strategic Planning Perspectives
Authors: Keith J. Tuckwell
4th edition
133157873, 978-0133157871
