Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

How Anti-Vaccine Sentiment Took Hold in the United States - The New York Times.pdf The following quotes are from the vaccine article: But if you're

How Anti-Vaccine Sentiment Took Hold in the United States - The New York Times.pdf

The following quotes are from the vaccine article:

  • But if you're uncertain about a decision, you'll find those who confirm your bias and cement what you think,"
  • People are flummoxed by numerical risk. "We pay more attention to numerators, such as '16 adverse events,' than we do to denominators, such as 'per million vaccine doses,' "
  • A concept called "ambiguity aversion" is also involved, she added. "Parents would like to be told that vaccines are 100 percent safe," she said. "But that's not a standard we hold any medical treatment to."
  • "You may only see your pediatrician a few times a year but you can spend all day on the internet," she said.
  • People tend to believe an individual's anecdotal narrative over abstract numbers. By 2007, when Ms. McCarthy, the actress, insisted that vaccines caused her son's autism, thousands found her to be more persuasive than data showing otherwise. A nascent movement took hold.

  1. In your opinion how has Social Media impacted the issue. Please list as many ways as you can think of with a description for each.
  2. What is meant by "ambiguity aversion"?
  3. Why do we tend to believe an individual's anecdotal narrative over abstract numbers? How does that impact business and products on Social Media Sites? What changes has this lead to for business as Social Media use has become more prevalent?
  4. How can you see the Seekers of Truth SOT / Defenders of Belief DOB model apply to the vaccine article? Create scenarios for each, you can make them up. Offer situational examples. E.G. New Parent researching before first newborn DR. Visit. Pediatrician browsing. At least 2 for each SOT/DOB.
  5. Offer an example of something you have gone to a Social Media site for. Were you a SOT or a DOB, at least 2 examples of each please.
  6. Do you believe what you see on Social Media sites? Why or why not.
  7. Where do you get your news from? How do you stay informed?

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Strategic Management

Authors: Richard Lynch

5th Edition

0273716387, 978-0273716389

More Books

Students also viewed these General Management questions

Question

What is an interface? What keyword is used to define one?

Answered: 1 week ago