How are customer's tastes changing? What Impact these changes have on McDonald's?

How well these changes reflected in the industry's competitive strategies?

Mcdonald's future with its current strengths and weaknesses?

Does McDonald's require separate strategies for its heavy user?

What the ceo should do to grow sales, profit and market share at Mcdonald's?

Reference: https://www.mbaknol.com/management-case-studies/case-study-of-mcdonalds-strategy-formulation-in-a-declining-business/