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How are market orientation and marketing orientation different from each other? What would be the importance of each for a cosmetics company like Revlon? 2)What
How are market orientation and marketing orientation different from each other? What would be the importance of each for a cosmetics company like Revlon?
2)What kind of legal system is predominant in the European Union? How would that be important for a Canadian company that wants to enter into a strategic alliance with a French company? (We have discussed four different bases for legal systems: Common Law, Code Law, Marxist Law, Islamic Law.)
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