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How are the following consumer needs matched to brand characteristics? Question 9 options: Efficacy Price Pleasure Safety Usability Packaging 1 . ECONOMY 2 . PERFORMANCE

How are the following consumer needs matched to brand characteristics?

Question

9

options:

Efficacy

Price

Pleasure

Safety

Usability

Packaging

1 .

ECONOMY

2 .

PERFORMANCE

3 .

CONVENIENCE

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