• How are the objectives are aligned with the mission and vision?
• Why were the measures and targets shown selected?
• How do the initiatives will help achieve the objectives?

With references please

Balanced Scorecard for: Nostrand Smiles

Mission: Creating and maintaining beautiful and healthy smiles that are effortless, enjoyable, and available to everyone.

Vision: The orthodontic franchise can guarantee that it delivers high-quality care in a way that is both efficient and cost-effective while providing a comfortable organizational environment for its employees.

Perspective	Strategic Objectives	Measures	Targets	Initiatives
Financial	1. Increase revenue and profitability by expanding services and product offerings. 2. Reduce costs by streamlining processes and leveraging technology. 3. Invest in marketing and customer service initiatives to increase customer loyalty and maximize value. 4. Expand into new markets and territories.	Measuring financial success and profitability is essential from Nostrand Smiles's financial standpoint. Metrics, including cost-effectiveness, return on investment, cost of services, and cash flow, are part of this. The evaluation of the organization's ability to handle its finances and the money it gets from consumers is another component of the financial viewpoint. This covers indicators like the debt-to-equity ratio, working capital efficiency, financial leverage, and cost of capital (Lee & Chen, 2019).	1. Increase revenue and profitability Initiative 2.Reduce costs 3. Increase patient referrals	1. Expand the range of services offered to patients, such as cosmetic dentistry and sleep apnea treatment, to increase revenue. Optimize billing and insurance processes to reduce the time taken to receive payments, which can improve cash flow and profitability. 2. Implement energy-efficient office measures, such as LED lighting and programmable thermostats, to reduce energy consumption and lower utility costs. Initiative 2: Implement a paperless record-keeping system to reduce printing and storage costs and increase efficiency. 3. Offer a referral program to incentivize existing patients to refer their friends and family to Nostrand Smiles. Use social media platforms like Facebook and Instagram to showcase patient success stories and increase brand awareness.
Customer	1. Enhance customer experience by providing superior customer service. 2. Increase customer satisfaction by continuously improving services and product offerings. 3. Develop targeted marketing campaigns to attract new customers. 4. Leverage digital channels to increase customer engagement.	Measuring customer satisfaction and loyalty is important from Nostrand Smiles' standpoint as a customer. This covers stats like client lifetime value, customer complaints, customer service levels, and customer satisfaction scores (Akartuna, et al., 2022). The evaluation of an organization's ability to draw in and keep consumers is also included in the customer viewpoint. This covers stats like customer engagement, customer referrals, and cost per new client.	1. Improve patient satisfaction 2. Increase patient retention 3. Enhance patient education	1. Provide timely and effective communication to patients regarding their treatment progress and appointments to enhance patient experience. Initiative Offer convenient appointment scheduling options, such as online booking and same-day appointments, to cater to patients' needs and preferences. 2. Provide exceptional customer service, such as friendly staff and comfortable waiting areas, to build long-term relationships with patients. Initiative. Implement patient loyalty programs, such as discounts on future treatments, to encourage patients to continue their treatment with Nostrand Smiles. 3. Offer patient education programs, such as informative videos and brochures, to educate patients on their treatment options and procedures. Initiative 2: Provide patients with access to an online patient portal, which offers resources and educational materials related to orthodontic treatment
Internal Process	1. Streamline operational processes to improve efficiency and reduce costs. 2. Invest in technology to automate manual processes and reduce errors. 3. Foster a culture of innovation and continuous improvement. 4. Implement a customer relationship management (CRM) system to better manage customer data and relationships.	Measuring the efficacy and efficiency of the organization's activities is part of Nostrand Smiles' internal process view. Process cycle time, completion rate, accuracy, and cost are some examples of these measures (Lee & Chen, 2019). The evaluation of the organization's capacity to manage its resources is also included in the internal process viewpoint. This contains measures like resource availability, cost, and cost per available resource, as well as resource availability rate.	1. Improve treatment efficiency 2. Ensure regulatory compliance 3. Enhance team collaboration	1.Standardize treatment protocols and procedures to reduce variability and improve efficiency across all offices. Implement digital tools, such as intraoral scanners and 3D printers, to streamline treatment planning and fabrication of orthodontic appliances. 2. Implement a compliance program to ensure adherence to industry regulations and standards, such as HIPAA and OSHA. Conduct regular audits and training sessions to educate staff on compliance requirements and best practices. 3. Encourage collaboration and knowledge-sharing among team members through. Implement a project management system to improve communication and coordination among team members working on different projects
Learning and Growth	1. Invest in ongoing training and development of staff. 2. Offer incentives and rewards to motivate and retain top talent. 3. Creating a culture of collaboration and knowledge sharing. 4. Encourage employee engagement and feedback.	The ability of Nostrand Smiles to learn and evolve is measured from a learning and growth viewpoint. Metrics like employee engagement, satisfaction, retention, and development are included in this (Akartuna, et al., 2022). The measurement of how well the company is able to enhance its skills and capacities is also a part of the learning and growth viewpoint. Metrics including training efficacy, cost, completion rate, and satisfaction are included in this.	1. Develop and retain skilled staff Initiative 2.Foster innovation and creativity 3.Enhance organizational culture	1. Offer professional development opportunities, such as training and certification programs, to support staff in developing their skills and advancing their careers. Initiative Implement performance management programs, such as regular performance reviews and feedback sessions, to foster a culture of continuous learning and improvement. 2. Encourage staff to share their ideas and suggestions for improving processes and patient experience through regular feedback and suggestion programs. Host innovation challenges and hackathons to encourage staff to develop and implement new ideas and solutions. 3. Foster a positive and inclusive organizational culture through regular team-building activities and events, such as holiday parties and volunteer opportunities. Initiative 2: Implement employee wellness programs, such as gym memberships and mental health resources, to support staff in maintaining their physical and mental well-being.